Archive for January 24th, 2012
Managing Creativity
Creativity and innovation as two-faced coin, very closely related. Some people even interpret them the same just different terminology. They both are similar but not identical.
There is no innovation without creativity, without creativity and not contrary to innovation, especially in the business world, shall the vain. The difference of the two is that creativity is more exploration or development of ideas about what a general nature only and is more concentrated to an individual or organization who dug it or develop it.
While innovation is more devoted to business-related purposes or in this case the products or services, concerned with or based on the viewpoint of consumers or users as a starting point.
Companies can only survive and thrive when the company was managed continuously explore, manage, and offer things that are innovative, be it products or services of its services to the most interested parties: consumers, users, or users. Those who have the full right to decide whether to buy or not, products and or services offered by a company.
The most powerful competitiveness is innovation, therefore, important in the company’s innovations continuously explored, developed and managed, by connecting or marrying the power of creativity that is owned by individuals in a company or organization with the market demand of consumers; users or users of products and services offered by the company.